Social media in Abu Dhabi works differently
The UAE has some of the highest social media use in the world, and Abu Dhabi has a particular mix: a large Emirati and Arabic-speaking audience, high Snapchat use among younger residents, and an Instagram-first culture for restaurants, clinics, beauty and retail. Content that performs in Dubai does not always carry over, because the capital's audience is more local and more family-oriented.
We start by working out where your customers actually spend their time, then run the fewest channels that reach them. For most Abu Dhabi businesses that is Instagram plus Meta ads. For some it is Snapchat. For many B2B firms it is LinkedIn and Google Ads, with social doing very little.
Paid social that counts enquiries
Most social media reports we inherit are full of reach, impressions and likes, and say nothing about enquiries. We set up the Meta pixel and Conversions API, track WhatsApp taps and bookings, and report what each lead cost. Campaigns that do not produce enquiries at a workable cost get cut.
Where social fits with search
Social media creates demand and search captures it. A campaign that gets people talking about your brand works better when they can find you on Google afterwards. That is why social usually runs alongside SEO services in Abu Dhabi, and why the landing pages come from our web design team in Abu Dhabi.